Today, the term SEO is more often used and maybe some of you think that SEO is a complicated technique. You may often read various SEO guides which you can easily find through online media. With the development of online businesses today, having expertise in the field of SEO can help you earn revenue by managing a website. But before you start, you certainly have to learn various things about SEO first. The various guides that you can take on the internet would indeed be helpful in studying the process of SEO, but you also have to understand the basics of SEO that do not even run an outdated SEO tutorial.
Google search engine is a search engine which became the benchmark for many bloggers who want to practice SEO techniques. Google has a number of algorithms that served to display relevant search in accordance with the wishes of the users of search engines. Every time Google updates the algorithm, the SEO expert will be busy improving the SEO strategy that they have done. From the many existing strategies, here are some strategies that should you leave:
- Ignore the UI and UX
- Do not use social media
- Blog content without value
- Prioritize search engine over visitors
- Irregular URL
- Build the links too quickly
- Do not concern with content marketing
- Does not claim ownership of Google Plus
Ignore the UI and UX
User Interface (UI) and User Experience (UX) are fundamental in rising up a website in the eyes of search engines. The User Interface in a web or blog covers how a blog or web presents the content and how it works. The blog must not look fancy but make it easy for users to browse through the blog by providing good navigation and related articles. To enhance the UI, you can use a simple template but keep paying attention to the completeness of heading and loading time.
User Experience is how the visitors experience and understand our blogs. Content with good order and language as well as solutions of problems that we serve in an article will improve the UI of the visitors. If the information we present is valid and in accordance with the times, so we do not have to worry about a decline in traffic. The better UI and UX of a web, then visitors will feel comfortable browsing the web page by page, even going back for the umpteenth time.
Do not use social media
Social media is still the stuff that is important to the popularity of a web. How many visitors that visit your website through a link on Twitter, Facebook, and other social networks? Reportedly, even some search engines such as Google use complex algorithms which allow a blog on the first page, when it is accessed by a lot of social media users. There are several methods to get visitors from social media, like installing plug in social media and creating a group or fans page for sharing the latest post.
Blog content without value
The search engine is designed to detect whether one article solves the problem, that is, the more useful the article you created for your visitors, then it will be good for search engines. This also means that when we make an article, then there will be a solution over the existing article on another blog. If you cannot do this then you have not mastered that topic. This kind of blog is finally going to find blogs that are popular with the high page rang, and put up a link on the blog, in hope of getting a visit from the owner of the blog.
Prioritize search engine over visitors
The wrong assumption is when an article is filled with keywords to get the first rank on the search page. At the beginning, the blog may occupy the first page, but when visitors already know the characteristics of the web, then there will be no visitors who want to go back to the blog. The use of right keyword is important but do not forget your blog’s visitors. Give what they need by creating a useful and worth article.
Among the things that cause irregular URL is dynamic URL. Many tutorials that stated that a dynamic meta tags is good for a blog but this will confuse the search engine to understand the structure of your blog. Dynamic meta tags result in dynamic URL as well. Ideally in a blog, H1 tag is for blog titles and only one. However, when using dynamic meta tags, the title of the post will be H1, it is highly not recommended. The URL which is not perfect or truncated should be fixed by shortening the title or redirecting.
Build the links too quickly
One of the methods that strengthen the position of the blog in the search engines is link building. However build link too fast, such as by using link exchange software is very dangerous. Google understands that use of the software is not realistic. Good links are links that are built with natural way, not manipulation.
Do not concern with content marketing
According to SEO experts, marketing content needs to be done well in social networks, emails, forums etc. But you have to avoid spamming. Marketing content is executed by introducing your articles to friends or communities that you join. Suppose that you use Twitter to introduce or inform your followers about an article that you make. If you have 500 followers and 10% of them access your web, then your link will be more popular on search results.
Does not claim ownership of Google Plus
Google Plus is Google’s social networking developed in order to attract the interest of the users of social media. If you want to build a strong web, then authorize the ownership of your blog. By claiming your own blog, you will gain the trust of Google and it will display our avatar on a Google search. You could claim it by storing the publisher meta tag on our blog.