Website Optimization: How to Choose Reliable Hosting Company

hosting company

Virtual world business is growing lately. More businessmen turn to the world of the internet because of the ease which it has been served. One of them is a very broad marketing network. Only with one website, we can market our products to foreign countries. In addition we are also not required to build a physical store that takes up much of the cost for maintenance. We just have to keep the websites we manage are able to operate for 24 hours without interruption.

Are you one of the online business owners who rely on its activities through cyberspace? If yes then creating a website or blog is the right solution to accelerate business success on the internet. From the many factors that influence our success in business with internet, hosting issues cannot be ignored, even it is very mandatory to know the quality of hosting that we use.

We can use free hosting that is served by a number of service providers but unfortunately the quality and facilities provided are usually not able to surpass the paid hosting. Hosting used will contribute to the credibility of a blog. Many consumers doubted the existence of a business website using free hosting.

Ignoring the quality of hosting that we use is same with disposing of prospective buyers who want to purchase the products that we offer. Therefore let‘s learn 7 marks of a decent hosting company we use and rely on to be more successful in running the business. The seven criteria are as follows:

  • Rarely down
  • Legal
  • Giving costumers’ right
  • Willing to accept customer complaints
  • Give warning before discontinuing services
  • Offer a clear price
  • Care and consistent to customers

Rarely down

It is disappointing if we use the hosting services which are down each day. There are many disadvantages that will be gain when the website could not be accessed because of server problems. We have struggled to do optimization, get traffic from the search engines and have managed to put the site on the top searches, but when the site was clicked by potential buyers, our site is not active or down again. It loses the hard efforts we have done, because it can be ascertained that prospective buyers will directly switch to competitor’s website. Then if we want to judge how good hosting company, always check whether the server is often down or not, if it is stable and resilient, we can use the service.

Legal

Do not carelessly rent hosting, but choose companies that have legality. If we buy from a reseller, then ask its company before making a decision to buy. Thoroughness and accuracy in selecting a hosting issue is absolutely necessary, we must acknowledge that not all hosting companies have their own company, partly is a reseller, both in small and large scale. If we want to purchase a hosting service then always check the legality of the business so that when things that you do not want happen, we can make an effort to defend our right. Business is a serious issue, not something seasonal; all of us should never lose data or files because the hosting company is not professional.

Giving costumers’ right

A Good hosting company will give a clear explanation about their costumers’ right. Before we buy a hosting then always read the requirements and conditions that exist in the hosting service we rent. This is much more important than the issue price has to offer. When we are not familiar with the terms that they charge, and in the future problems arise between customer and company then usually customer is hurt. Customers blame the host for the errors, while hosting party say that we must re-read ‘terms and conditions’ that apply. By reading the Terms of services in the hosting company, we will understand what right we can earn and what obligations must fulfill.

Willing to accept customer complaints

Never choose a hosting company that is very difficult to be reached. Before buying, it is better to collect data regarding the reputation of the company by reading reviews from other users. We can use a great forum which may have given more objective judgment in assessing how well they are when serving customers. A reliable company will be very easy to be contacted via telephone, chat, and promptly replying to emails from prospective buyers. From the many communication services that exist then we must always make sure if they are easily contacted by telephone, because some of the other tools have limitations that cannot be replaced by telephone.

Give warning before discontinuing services

Complaints from customers often arise when suddenly their chosen hosting package is terminated unilaterally by the company because it is judged to violate rules. A good company will always provide a warning before deleting the package. It must be admitted that some user abuse hosting services’ provisions, however, the company is not very wise to stop the service immediately because customers may not know if he had made a mistake. A good company will give a warning directly by phone or email.

Offer a clear price

Most hosting companies are losing customers because of they set unrealistic price. Prices have indeed become the authority of the company, but customers will be very disappointed when the price was fixed on the other hand there is no increase in service or value. The price may be set as high as possible but it must be accompanied with additional services that will delight customers, or the price is left as it is for retaining loyal customers.

Care and consistent to customers

A trusted hosting company will always concern with the issues faced customers. A hosting company which does not care to the costumers will not survive and cannot dominate the market hosting in a long period of time. They should continue to make improvements in accordance with the expectations of their customers. Friendliness, calmness and responsibility of the company will be really appreciated, whenever it could easily be contacted, whenever customers can deliver a complaint and ask them to fix the problem at hand.

How to Maintain Dummy Blog

dummy blog

Dummy Blog is an important part in SEO optimization to lift our main blog SERP. As off page SEO, dummy blog will provide and improve the quality of the main blog backlink according to keywords that we are targeting. What is the dummy blog? Dummy blog is a main blog help. Dummy blog was created with the purpose of helping our main blog so its position is stronger on search engines, especially Google. With a dummy blog we are free to make a link on the article because this dummy blog is ours. It is different when we put the link in the comments or forums or blog, there are certainly other rules.

The difference between regular blog and dummy blog

Actually there is no significant difference between regular blog and dummy blog. Especially the visitors would also be difficult to distinguish whether it was a dummy blog or not. The difference is only about the quality of the blog, if usually a dummy blog was created using copy and paste techniques while the main blog content using the original from the author himself. The current Google’s algorithm is more advanced and assumes the blog containing copy paste as less quality so that we would be better to create original content for dummy blog that we manage to avoid deletion of the blog by Google.

The benefits of dummy blog

There are a variety purposes and benefits of dummy blog, but usually is to add to the main blog backlink. Hence, there are also making use of a dummy blog for online businesses such as Pay Per Click, to put ad banner, to seek business referrals, and even some are using a dummy blog for promotional services and products.

Creating a dummy blog it is like making a regular blog, can be a free or paid. Since it is just a helping blog, it is recommended that you select the theme that is light and simple. More and more dummy blog that we have, the greater chance we get to help the main blog. The bloggers usually make dummy blog with web 2.0 as follows:

Click here List of the Best Web 2.0 sites

Try to make dummy blog with different IP address with the main blog. For example, if the primary blog using a WordPress, then you select Blogspot for dummy blog. If primary blog uses English then the dummy blog content should be written in English too. It will be great if you have dummy bog whose topic is correspond with main blog. Dummy blog also needs a good backlink. Do not lead main blog (give a link) to a dummy blog, otherwise all the dummy blogs lead to the main blog and a dummy blog has a direct link with the other dummy blog, not reciprocity.

Try not to direct a lot of posts in one day. Create distance so as not to be detected spam blog and do not forget to always include links to your main blog. You could post one article a day from each blog or you may update it at least once per three day. So suppose you last had made 10 dummy blog then you should prepare 10 articles for each blog in a day. However this only as an example only, once again select the appropriate number of dummy blog according to your ability and do not forget to put a link in the main navigation of the blog dummy.

Maximizing the dummy blog

Although a dummy blog is often said as a shadow blog, the power of blog dummy is worth to note. A lot of bloggers create a dummy blog as SEO support for the main blog, and then make dummy blog just for search engines, so as to make the article messy with very bad sentences. They think the article is only read by the search engines which are not human being. They just think about the link building. This is a great loss.

A dummy blog is like any other blog which needs to be managed well. If we make a dummy blog like main blog, with unique content, then there will be many visits and get a high page rank of Google or Alexa rank. Believe it or not, 10 dummy blogs with high rank will make the main blog has page rank minimum 5.

On the other hand, if the dummy blog goes well, many people do not know the status of the blog is simply a dummy blog and we can get make money by placing ads, PPC, paid review, or sell the blog. Many famous sites mainly business sites create a dummy blog. Create and manage a dummy blog seriously and patiently. Indeed in learning SEO techniques we have to be patient and thorough.

Maintain dummy blog

Dummy blog also needs to be treated just like the main blog, once you think has made quite a lot of backlinks in a dummy blog. The way is by submitting the dummy blog to a web or a site directory that can at least add backlink for blog dummy. In addition to the dummy blog used to add backlink it also must be kept so that it is not detected as spam.

A dummy blog is considered spam because it is just a blog containing a lot of links and articles that are not original. Google sees these kind of websites do not provide benefits to the readers because too many outbound links. Google tends to put a dummy blog that is not qualified on a less good position because its owners did not fill the blog with good articles like the main blog. So it could be inferred that if we do not treat dummy blog such a main blog, link building method that we run to support the main blog will fail.

Blogger VS WordPress, Which Is the Best?

bloggervswordpress

Blogging is now one of the mandatory activities carried out every day for some people, especially for those who frequently interact with the internet. The motivation of people to write on the blog also varied, some of them only wanted to make a blog as a personal diary to share life experiences, as a medium for sharing ideas with everyone up or as a medium to find the extra money, even as his main livelihood.

If we talk about the blog, we will definitely choose what blog platform that will be used. Today, there are some blog platforms that you can use for free, but among the various platforms that exist, two of the most popular Google’s Blogspot or commonly called by Blogger and WordPress. Both these blog platforms are now ranked as the top favorite blog platforms which are the most widely used. In addition to a wide range of conveniences as well as many free blog templates are available.

Usually the first blog platform options that are in use by a blogger will be his favorite platform for a long time, unless the person is finding sufficient constraints some day. At first the author uses Blogspot to learn blogging but the author’s needs cannot be accommodated by one blog platform only, actually what is the strength of Blogspot and Wordpres and who is the best? For this we will discuss the comparison of Blogger versus WordPress with the following criteria:

  • Dashboard
  • Theme customization
  • Image storage
  • Ad
  • Plug in
  • Widget variation
  • SEO Friendly

Dashboard

Currently Blogspot display has a new dashboard, the author felt this new dashboard is easier to use and more responsive because it has been using the AJAX technology, but to be able to enjoy this new dashboard, the java script on the browser should be in a state of active. On the other hand, the dashboard display in use by WordPress has not experienced many changes because it does not allow a user to adjust to the new dashboard. If you do not like the dashboard changed a lot so it is easier to adapt, then WordPress is a platform that is right for you.

Theme customization

To enhance the look of blogs many Bloggers replace the theme with their own design or from templates available on the internet. For those of you who have more capabilities in programming, website templates for Blogger can be changed in such a way up to the roots. The look of the blog on WordPress should only be changed if you are using WordPress self hosting that you host on your own server, if you are only using the free service from WordPress you will only get some standard templates that you can use.

Image storage

Image storage provided by Blogspot in one account is 1 GB. Bloggers also have no specialized dashboard to view any files that you have uploaded before, so you might be a bit difficult to find a picture or your old photos. Hence, if you connect Blogger with your Google+ account, then all images which are under the size of 2048 x 2048 pixels and video with duration under 15 minutes will not cut the free storage space that you have. For WordPress, image storage space is up to 3 GB, and the dashboard has also been providing appearance to search your old pictures you have uploaded.

Ad

For advertising, Blogger is easier to use because it is a subsidiary of Google so you can easily place an ad from Adsense on your blog, where you will be paid for every person who clicks on ads which appear on your blog. You can make it as one of the ways to earn money. On the other hand, the policy of WordPress to prohibit advertising in each account may be somewhat complicate you. To be able to put an ad on your own blog, you can use WordPress self hosting.

Plug in

For the matter of the number of plug ins which are available, WordPress is still superior to the Blogger. The SEO plug ins on WordPress makes SEO very practical. In contrast, the Blogspot owner should edit HTML if he wants to do the SEO settings. This might be very troublesome especially for beginners who do not know how to edit HTML code. Hence, if you want to learn about coding, you can try Blogger.

Widget variation

Nowadays more and more developers create widgets for Blogger. Hence for the comparison, the number of widgets which are compatible for Blogger is greater than widgets for WordPress. However any blog platform you will use, do not apply too many unnecessary widgets because it will make your blog loading becomes longer. This is very ineffective because it will hinder robot explorers and make the visitor get bored waiting.

SEO friendly

In terms of practicality, it can be inferred that WordPress is superior because it has a plug in for SEO needs. Admittedly this plug in greatly facilitates the process of optimization on page. Blogspot users should do HTML editing, and this really can be confusing for beginners. In terms of ranking, no one is stronger because all are judged according to the same criteria by Google and it depends on the webmaster that can hold the best settings that meet the quality standard of Google.

Those are some explanation of the comparison between Blogger and WordPress that you should know before creating a blog. If we see the advantages and disadvantages of each blog platform, maybe we cannot say who is the best, but it is more appropriate if we choose in accordance with the purposes. If you want a blog whose template can be replaced easily and seek additional income through advertising you can use Blogspot. For you who want the ease of use you may wish to create WordPress blog. For further please do not hesitate to try and practice directly, because by practicing you yourself will feel the advantages and disadvantages of both the above blog platform.

How to Build a Blog for Product Marketing (Affiliate Program)

Affiliate-Marketing-Program

As a blogger, you can take advantage of your website or blog for online business by joining affiliate programs. Anyone can conduct this business over the internet to increase revenue because there is no fixed schedule to do this job. That must be mastered in advance surely is skill to operate or run a blog and there are currently many amenities that could be use to create a site. Thus, whatever you have spare time then it can be used to earn income from the internet.

Online businesses are quite diverse and numerous options that can be tailored to the interests and skills. If you want to join online business without much capital, you can join affiliate program. This program enables us to promote or market some products from various companies. Almost all online stores today have affiliate programs and the opportunities are open for anyone. You can choose the products that will be introduced or promoted on the web or personal blog to get potential consumers which is willing to buy the product.

Arguably, one of the online businesses that can be pursued without capital as well as has great commission is affiliate program. A diverse commission is based on the agreement set by the product owner. Hence you should be careful in choosing because there are also scams that impersonate online business. This affiliate program does not require a great initial capital because in principle you are just promoting other people’s products. If you are interested to join this business, the following are the steps:

  • Register to affiliate program
  • Select profitable products
  • Build a blog

Register to affiliate program

There are many affiliate networks that is available on the internet. This is not a difficult job for you to start this business. Just by signing up to the affiliate program, you can then join as affiliate marketers. In order to choose the right affiliate program, when you have found a product or other services which opens the opportunity to join the affiliate then look for advance information about the business so that we know whether the company or store is a reputable or not. Expand knowledge and insight into the world of online and affiliate business by joining forums and communities that share their experiences about it.

Be aware of the regulations given by the affiliates and the amount of the commission which will be given. Although great commissions are very tempting, but be careful because it can be used as opportunities to commit fraud. Make a note of each commission paid by affiliate companies that interest you. Consider also whether there are any additional commission you get out of the deal. Some companies provide a lot of marketing tools but there are also companies that provide a link only. Links are not enough to market a product. You should choose the company that owns some reviews on the advantages of their products, the graphics that you can upload to your site, or any other materials that can help you to promote their products.

Select profitable products

After joining affiliate network, you must choose the product which is profitable. Generally, products that have high demand in the market are profitable. Specify the market first and then choose a specific product from the market. Do not choose a very full market, on the other hand, you should choose the market in which you already have the background knowledge about it that will help you to understand more about the markets and affiliate products.

Build a blog

The most powerful method to get traffic in the long term is by building a blog. Then try to write articles related to your product. Write at least 2-3 articles per week. Create articles that directly discuss the problem of your visitors and show an affiliate product as the solution. Thus, your blog will slowly draw visitors who are really searching for your products through search engines because they have a real problem that can be solved with affiliate products. In this way, you get more traffic and the possibility of making more sales, and in the end you will get a commission from each product you sell successfully.

Certainly in managing a web or blog, you are also required to have expertise in gaining blog popularity so that you can get prospective consumers of internet users. In general the internet users will find information by using the services of a search engine and currently the most popular is Google. You can maximize a website or blog in order to get a good position on the SERP by relying on a strategy commonly known as SEO (Search Engine Optimization).

You can build a blog authority by way providing a useful article which is published on a regular basis. Participate in forums related to market and connect the link to your blog. Do not forget to write comments on other related blog. The strategies in building a blog and get the appropriate target buyer are:

  • Using Google Adwords
  • Creating a Facebook page and a link to the product page
  • Directing traffic through Facebook Ads
  • Managing your Facebook Fans and Twitter Followers
  • Providing affiliate links to your various social networks

You can learn from the more experienced bloggers about how to maximize a business oriented blog. One of the things you need to remember that do not do spamming on other blogs by attacking them with a variety of promotional links. This will interfere with the other blog owners and violate the rules of search engines such as Google which resulted in the removal of your blog from the SERP.

When you have been successful with one marketing blog, you may go to other markets and follow the same steps. Be sure to avoid previous mistakes and do the best approach to attract more buyers. In this way, in a short period of time e.g. 6 months, you will have some profitable affiliate blog. You can just do the maintenance and making money for the long term.

Detecting SEO Over Optimization on Your Blog

Over Optimization

To get the attention of Google, most bloggers should optimize the website that they manage. It may be done through coding of some HTML, promotion in social media and much more. But did you know? If you do too much optimization to your website, it will result in worse and not getting up. The effect of too many SEO optimizations which is done can also cause a website kicked out of Google search results.

If you have a blog that performs the optimization in terms of SEO, then you will realize that Google does not like website with excessive optimization activities. By launching the latest algorithm regularly, Google tries hard to present a qualified search results to its users. Google is also lowering the number of spam blog by deleting it from the list of search results because it considered doing over optimization.

SEO over optimization is not a good for your blog. If you frequently use that way, then immediately stop it. There are some bloggers who have found faults in the Google’s algorithm, and exploit it by doing excessive optimization. This fault will always exist in any algorithm which was launched but when the new algorithms appear, it will correct the fault. We can conclude that this fault is not immortal and the cheating will be recognized soon by the latest algorithm. Over optimization may be winning the battle for specific keyword, however this will not last longer.

In the beginning of 2012, Google has been punishing some sites that do too much SEO optimization. If a few years ago people who do black hat SEO techniques will easily crawl up into the first Google rank, then after the year of 2012, Google will attempt to give good rankings to sites that provide qualified and unique content, and not through SEO techniques that are dirty. Some of the things classified as SEO over optimization are as follows:

  • Keyword density
  • Cloaking and hidden text
  • Duplicate content
  • Bad inbound links
  • Too many interlinks
  • Too many redirect page
  • Pop up

Keyword density

Using too many keywords in the title, sentences of the article, and meta description is considered over optimization, because putting more keywords is an effort to gain the attention of the search engines. Google has been aiming for sites that have a high keyword density reaching 2-3%. This amount is considered excessive and will degrade the quality of an article because of the many keywords imposed on the sentences so that it is not easy to be read by the visitors.

Cloaking and hidden text

Cloaking technique is one of the black hat SEO techniques which should be avoided. Cloaking is hiding some content from the search engines or displaying the text variations to the search engines but when it is shown to the readers, the contents did not match the text that exists on the search engines. This technique is usually conducted by phishing or promotional sites. Hidden text is also one of the SEO techniques that are not allowed. This technique is by disguising the text color with the background of the blog. For example the selected blog background is blue, and then the blog owner is also using the blue color on one of the text in his post, so that the reader cannot read it. Inadvertently, the visitor will probably click the hidden text or link and be directed to a page that they do not expect. To view hidden text, you can block all content of a site.

Duplicate content

Duplicate content is often done by bloggers who are not able to write more qualified content so they duplicate the old content that they have. In this way, existing content on a blog looks more in number but the essence presented is exactly the same. Google seems to have been able to recognize some blogs that do this fraud. You should avoid this over optimization especially if you duplicate content from another blog without permission.

Bad inbound links

Inbound links can be interpreted as a link to our website. There are some bloggers who make many blogs to supply links to their main website with the technique of auto blogging. Auto blogging is a blog that posts updates automatically without copying the content from the others because it uses feed, which is subscribe to articles on the blog that you want to retrieve and then make some anchor text that directs to the main website. If there are too many anchor text in an article, it will be considered as SEO over optimization.

Too many interlinks

We often find a post that uses too many interlinks. Even, the link given leads into the post itself. Interlink itself is a kind of link that when we click on that link, we will be directed into other post but still within the same blog, not out to other blogs or could also go to the home page of the blog. Installing interlink is recommended but if you put up interlink which return to the post, it is preferably reduced because it is not useful for the visitors.

Too many redirect page

Redirect pages are needed when there is an error page. Hence, if you redirect a page just to get money from advertising, then you should be ready when you get a rank reduction from Google. This is because too many re-directions will make your blog be considered spam by Google. Thus, do redirection only if you need it.

Pop up

Pop up is also not recommended because it is one of the actions considered spam and reducing the number of visitors on our blog. Usually we get fooled by a pop up button there, when we want to close these ads, we are thus diverted to other blogs because of the close button which has been modified. This type of fraud is typically associated with advertising programs that are followed by the owners of the blogs. The floating pop up which covers the article also would deter visitors who want to read the article so they move to blog without pop ups.