Alexa Rank is a site located at www.alexa.com, which provides information about the rank of a site, based on the number of incoming visitor traffic to the site. The greater the traffic, the rank will be higher a high and vice versa, it is very important to note by a blogger who want to make their site as a business. Alexa Rank has rank value from the smallest that is the number one to the value of millions which in the calculation system in Alexa Rank, the smaller the value of Alexa Rank of your site, the better for your site. This value is somewhat different from your Google Page Rank, where the larger the rank then the better the position of the blog.
How important is the Alexa Rank?
The important of Alexa Rank on the website depends on the owner of the site, when the site you are creating is aiming to earn some money, then the site rank in Alexa Rank is mandatory you estimate, because the Alexa Rank of your site describes that your site is popular and resulted in numerous advertiser who wants to put ads on your site, but if the site you create is just for sharing information, of course, Alexa Rank is not so important.
Alexa rank also affects visitors or readers of your blog, if your Alexa Rank is nice, of course they will be more enthusiastic and loyal to the blog and readers will be increasing. There are several kinds of advantages that can be obtained by the owner of the blog that has small Alexa Rank:
- Sell ad space
- PPC ads
- Get paid per view
- Review blog
- Sell Redirect
Alexa rank is often used as measuring instrument and consideration of the advertiser before deciding to outsource or not. The advertiser prefers blogs that have organic traffic compared to paid traffic. Alexa rank much hunted the bloggers that make his blog a money machine through a program of advertising especially advertising in the form of a banner. Alexa consumers mostly from companies that would like to know how the performance of their websites on the internet and companies that often renders the web that can be used to advertise their products.
The tools in in the Alexa.com can also be used as a tool to analyze the performance of your website in trawling visitors, as a tool for market analysis by spying the competitors and many more functions of Alexa rank which are all related to online marketing. How to shrink the number of Alexa is using website whether optimization, advertising programs or the techniques of SEO optimization. There are various ways that can be used to minimize the number of Alexa that is as follows:
- Enable 404 dead link using redirect 301
- Buy expired domain
- Semantic SEO
- Unique content
- Internal link building
Enable 404 dead link using redirect 301
This is a very effective way to increase the number of visitors quickly. The trick is to enable a 404 Page Not Found on another blog and redirecting to blog that you manage. How to get it? Of course you have to browse using the keywords you want to find 404 page not found then contact the webmaster of the blog to request a redirect dead link to your site. The second way to find dead links is by using a scanner found in some SEO software.
Buy expired domain
Have you ever clicked on a web page that already has content through Google but found was a page that is in a domain that has expired. If the domain has a high popularity, why do not you try to able it again? The trick is to contact the admin domain owners. Hence, you have to spend a little money to renew the domain.
Semantic is associated directly or indirectly with other things for example if your blog contains about Android is definitely in touch directly with the Play Store, Android smart phone provider, android tips, Android usage etc while things that are not related directly are the OS on your smart phone, accessories, pricing and much more.
Semantics takes into account the context and meaning of search queries. In the past such things are backlinks and anchor text that is associated with the link that gives Google robot instructions about the contents of the linked page; however the current semantics currently gives search engine bots a chance to see all the content around links to make a conclusion. Semantics deals with synonymous, heading, quality of content, the relevancy between content and backlink.
Unique content does not mean 100% original content because we may need many sources of inspirations for writing. Nevertheless we must only create articles that are purely works of our own. Unique content can be created by using synonyms to distinguish our article authentication with other articles. Use long tail keywords that are more likely to get traffic or combine two article titles into one article or if you are able to combine your five articles into one article to the content you serve richer.
Internal link building
If you are using WordPress, you may apply SEO ALRP plug in or other internal link building plug in or by installing related post plug in which. The function of the internal link building is very considerable when you are optimizing a web page for off page by building backlink then automatically anchor text or related content that is optimized are lifted as well. The strategy which has been mentioned above are 100% white hat SEO. In addition there are still many ways to say as a means of black hat SEO with the aim of streamlining the Alexa Rank with a very fast but the ways are very risky because usually the website which applies black hat SEO will be subjected to punishment or penalty from Google. So it is better to use the correct methods to lower Alexa Rank on your website.