Tag Archives: SEO

White Hat SEO: How to Lower Alexa Rank

alexa

Alexa Rank is a site located at www.alexa.com, which provides information about the rank of a site, based on the number of incoming visitor traffic to the site. The greater the traffic, the rank will be higher a high and vice versa, it is very important to note by a blogger who want to make their site as a business. Alexa Rank has rank value from the smallest that is the number one to the value of millions which in the calculation system in Alexa Rank, the smaller the value of Alexa Rank of your site, the better for your site. This value is somewhat different from your Google Page Rank, where the larger the rank then the better the position of the blog.

How important is the Alexa Rank?

The important of Alexa Rank on the website depends on the owner of the site, when the site you are creating is aiming to earn some money, then the site rank in Alexa Rank is mandatory you estimate, because the Alexa Rank of your site describes that your site is popular and resulted in numerous advertiser who wants to put ads on your site, but if the site you create is just for sharing information, of course, Alexa Rank is not so important.

Alexa rank also affects visitors or readers of your blog, if your Alexa Rank is nice, of course they will be more enthusiastic and loyal to the blog and readers will be increasing. There are several kinds of advantages that can be obtained by the owner of the blog that has small Alexa Rank:

  • Sell ad space
  • PPC ads
  • Get paid per view
  • Review blog
  • Sell Redirect

Alexa rank is often used as measuring instrument and consideration of the advertiser before deciding to outsource or not. The advertiser prefers blogs that have organic traffic compared to paid traffic. Alexa rank much hunted the bloggers that make his blog a money machine through a program of advertising especially advertising in the form of a banner. Alexa consumers mostly from companies that would like to know how the performance of their websites on the internet and companies that often renders the web that can be used to advertise their products.

The tools in in the Alexa.com can also be used as a tool to analyze the performance of your website in trawling visitors, as a tool for market analysis by spying the competitors and many more functions of Alexa rank which are all related to online marketing. How to shrink the number of Alexa is using website whether optimization, advertising programs or the techniques of SEO optimization. There are various ways that can be used to minimize the number of Alexa that is as follows:

  • Enable 404 dead link using redirect 301
  • Buy expired domain
  • Semantic SEO
  • Unique content
  • Internal link building

Enable 404 dead link using redirect 301

This is a very effective way to increase the number of visitors quickly. The trick is to enable a 404 Page Not Found on another blog and redirecting to blog that you manage. How to get it? Of course you have to browse using the keywords you want to find 404 page not found then contact the webmaster of the blog to request a redirect dead link to your site. The second way to find dead links is by using a scanner found in some SEO software.

Buy expired domain

Have you ever clicked on a web page that already has content through Google but found was a page that is in a domain that has expired. If the domain has a high popularity, why do not you try to able it again? The trick is to contact the admin domain owners. Hence, you have to spend a little money to renew the domain.

Semantic SEO

Semantic is associated directly or indirectly with other things for example if your blog contains about Android is definitely in touch directly with the Play Store, Android smart phone provider, android tips, Android usage etc while things that are not related directly are the OS on your smart phone, accessories, pricing and much more.

Semantics takes into account the context and meaning of search queries. In the past such things are backlinks and anchor text that is associated with the link that gives Google robot instructions about the contents of the linked page; however the current semantics currently gives search engine bots a chance to see all the content around links to make a conclusion. Semantics deals with synonymous, heading, quality of content, the relevancy between content and backlink.

Unique content

Unique content does not mean 100% original content because we may need many sources of inspirations for writing. Nevertheless we must only create articles that are purely works of our own. Unique content can be created by using synonyms to distinguish our article authentication with other articles. Use long tail keywords that are more likely to get traffic or combine two article titles into one article or if you are able to combine your five articles into one article to the content you serve richer.

Internal link building

If you are using WordPress, you may apply SEO ALRP plug in or other internal link building plug in or by installing related post plug in which. The function of the internal link building is very considerable when you are optimizing a web page for off page by building backlink then automatically anchor text or related content that is optimized are lifted as well. The strategy which has been mentioned above are 100% white hat SEO. In addition there are still many ways to say as a means of black hat SEO with the aim of streamlining the Alexa Rank with a very fast but the ways are very risky because usually the website which applies black hat SEO will be subjected to punishment or penalty from Google. So it is better to use the correct methods to lower Alexa Rank on your website.

7 Strategies to Deal with Google Hummingbird

Google Hummingbird Algorithm

The algorithm is a command that is used to resolve the problem. Perhaps you have known that Google has released the latest algorithm of Google named Hummingbird that sometimes makes a few bloggers or webmasters confuse because the SERP is declining. Hummingbird is the name of a bird that had the ability to fly very quickly and can detect the presence of honey from a distance. Through this naming, Google hopes that this algorithm is able to find more websites with quality content and get rid of the website that contains spam or violations quickly.

Google can be assumed as the old car which just replaces the engine at regular intervals. The main engine is Google Hummingbird while Google Penguin and Panda have function to help Google Hummingbird that is operating on the Google search engine. So it could be said that all Google’s algorithm is working to produce a qualified search results. Google hummingbird is one of the biggest breakthroughs invented by Google until now.

Google does not provide sufficient details about the information of Google Hummingbird. Google published the workings of Google Hummingbird outline that Google no longer judges specific words, but Google assesses each word in the article along with its meaning. Thing to be avoided is the use of repeating keywords in an article. You should provide the vocabulary variations and variant of the keyword that you target. To confront Google Hummingbird, we can use the 7 powerful strategies, namely:

  • Useful content
  • Relevant Internal links
  • Building backlinks after strengthening on page SEO
  • Avoid manipulation of keyword
  • Making use of social media
  • Focus on one blog
  • Increase page rank

Useful content

Fill up your blog with useful content. To optimize our site, we should have clear topic and do not mix up the different topics that will confuse the visitor. If we have to manage a blog with multi theme then it could be overcome by inserting a similar article in the proper category. If we already have had a variety of posts with overlapping categories then fix this categorization. A neat article category would simplify the process of indexation and make visitors more easily to find articles with the same theme. This will indirectly increase the quality of the articles you linked, increasing page view and ultimately the position of your website on the SERP will be higher.

Relevant Internal links

Provide internal links to pages that are really related. It is better for bloggers not to make nofollow links as they create links between articles. Each links which is included in internal links category must be converted into dofollow. Internal link on dofollow link allows Google’s latest algorithm for rewards you with better positions in the main page. For the external link, it is not much different from previous Google rules, which is to change it into nofollow so that your blog does not fall into the category of spam.

Building backlinks after strengthening on page SEO

Review your strategy to get backlink. Hummingbird most dislikes the unrelated backlinks, especially when the site that we manage is still relatively new. Before building your backlink then it should take precedence on page optimization as the priority, do not need to be hasty to get links from other sites just because you want to become the first on SERP. Backlinks remain important and are still needed but the amount must be controlled. Adding too many backlinks in a short time is not recommended.

Avoid manipulation of keyword

Please do not practice the keyword stuffing to mislead the reader. Generally, the bloggers indeed tempted to shoot more keywords with a single goal which is to get additional traffic. However it is very disappointing because readers often do not get what they want, and as a result they return to the search results or directly close blogs that they visit. For this kind of content, Hummingbird does not see it as attractive one so that it would give a report to Google to place it as non priority.

Making use of social media

It is expected that our blog is not only friendly to search engines but also have to be kind to its visitors. Let your readers share content through social media accounts and we just need to facilitate them with social media widgets. If it is still a bit of that share an article then that means we have to learn how to make better content. It is so lucky if your website has got a good image in social media, because you will have a greater chance to win the competition in cyberspace.

Focus on one blog

Build a blog that will be your flagship. You may have a lot of blog, especially for those who are active in the SEO contest. When we manage many blogs without clear direction then we would lose a lot of things. Not only that, our time was wasted because we have to solve problems in each blog. We should have set up a blog that will be the mainstay and always notice the quality.

As a human being, our capacity is limited. We must have the assertiveness to leave the old blog that may not have an impact and then we focus on anything to take care of the blog which can be developed. This way then whatever changes made by Google then we will always be prepared to deal with it. The Hummingbird can only be overcome with passion to make improvements and development continuously.

Increase page rank

There are many experts who gave an opinion about the page rank. Some say that page rank is no longer the main thing. While others say that page rank is still important and relevant to Google Hummingbird. If we refer to the Google page rank, it is still used as one of the factors that influence the position on the search results. A page with qualified content, high page rank, qualified backlinks as well as tremendous social support will be very preferred by Hummingbird.

Why Google Removes Your Blog?

blogs

Lately, there are a lot of deletions done by Google blog. There is a reason behind it, one of them is Google updates the increasingly sophisticated algorithm annually so that the slightest infraction will be detected quickly. This removal step happens not only on the new blog but also old but unfortunately we sometimes do not know why a blog can be removed. What’s going on? In the end, a lot of bloggers chose to let the blog that’s been built painstakingly, deleted by Google.

When we will create a blog on a platform, we will be asked to fill out a bio and all the requirements that must be met so that we can get a blog. One condition is agreeing to all the terms of service that exists on the hosting providers as well as Google. If we violate the agreed conditions then we will get a penalty in the form of removal of the blog. Although not all the punishment in the form of deletion, but if we do, then the weight of the offense would be very possible if our blog will be affected. The following are some of the reasons why Google remove a blog:

  • Affiliate marketing by placing inappropriate way
  • Blog put ads that contain adult content
  • Blog with low quality due to the use of the script
  • Blog with content promoting software pirating ways
  • Blog with copyright infringement
  • Blog with mixed content
  • Blog that provides illegal download services

Inappropriate Affiliate marketing

Affiliate business is promising great benefits if we can do marketing properly. A lot of people have proved that this program was quite successful and could serve as a source of income. But these promotional activities can cause hazard for blog affiliate. One of the most hated by Google is blog affiliates that build backlinks which are dofollow. Many new online marketers are not aware that they have committed this offence. So to avoid this, change the links you have into nofollow.

Adult content

Adult content such as pornography is one of the violations of Google’s terms of service. Such content may be favored by a number of people so as to provide such content, blog owners hope that his blog can be visited by many people continuously. But in fact, the blog will be blocked by Google’s algorithm. Adult content can be accessed by children easily without supervision from parents so that Google takes a step by banning the circulation of adult content arbitrarily.

Automated script

Have you ever calculated how much content or articles that you should write to your blog can keep getting visitors? A lot of new blogs are abandoned because their owners never update the blog. Some lazy bloggers prefer to use content that is automatically created with a particular script. The result is all that content has a bad quality so that the visitors do not like it. Google looked at the use of scripts to create content as a violation because the expected content is the result of human thinking and not automated script.

Promoting software pirating

Piracy is one of copyright infringement in violation of the law. Piracy is common in the internet. A lay user may also not know how to do a hijacking. The bad blogger tries to pass the way to hijack software on her blog. By the time, the more people know the tricks of pirating so that illegal activity is increasingly difficult for embattled. Google seeks to destroy all the blogs that attempt to invite the visitors to take piracy.

Copyright infringement

Copyright infringement which is most easily found is software piracy and works of art such as a song or movie. For the creator, this action will be greatly harmful because it would reduce the profit from the sale of a work of art. Gradually their creativity became low and reluctant to create new works. Google is trying to avoid this piracy action intensity as minimum as possible and one of the most powerful way is by removing blogs that contain pirated content.

Mixed content

Blog with diverse contents will probably make more visitors interested in visiting it in the future. Many bloggers prefer to mix the content of blog because they have a lot of things to be written. Google on the other hand does not want the blog. Even though the blog has a lot of positive feedback from visitors and the daily traffic is high enough, Google will still give a penalty against the blog. When your blog gets bigger, and then consider picking one topic for your blog so that you can avoid this removal.

Blogs with one topic could be realized if you have an expertise or a broad knowledge of a particular field. Take one example. If your hobby is gardening, then you can write all the things related to the plant. Content such as this is more interesting because visitors will see that you are an expert in a particular field. Google gives more points to a blog that has a high authority which creates specific content and does not mix.

Illegal download

Illegal download is almost the same as piracy and it is not allowed by Google. Download other people’s work without permission and does not pay royalties is a violation of the law and if this is the case, then the blog owners can be reported by the copyright holder. Illegal downloads have been decreased by blocking so many blogs which provide service to the visitor in getting other’s work illegally.

This offence actually can happen due to deliberate action such as blogs which contains a tutorial for pirating software or it could be because of an accident such as creating blogs with mixed content. So you don’t get stuck with black hat SEO and a variety of other violations, read carefully all the points on the term of service of Google. A lot of bloggers do not want to take the time to read this provision so that if the blog is blocked, they cannot do anything about it.

How to Avoid Spam Message

stop_spam_comments

Blogwalking is an activity that is often done by the bloggers to make friends and expand at the same backlinks. On the other hand it is also potentially dangerous activity as the main cause of the occurrence of various comments that are spam. Spam comment means unsolicited comments, not related, and is not intended to respond the article or blog post. The goal is simply to leave the trail, to promote a product without proper manner or, to leave a spam link. Spam can be delivered through many media such as Facebook, Twitter, email, SMS, application, etc. The ultimate goal is to reach customers and even to harm others since it contains malware, scam, or phishing.

Spam comment will not only disrupt the blog owner but also the other visitors. When they discover another post to seek additional information and see many spam comments, they may be so disgusted and do not want to contribute comments. So we can say that this comment is very detrimental to all parties. If we notice it, we will find 3 negative effects caused by spam comments which are as follows:

  • Damage the reputation
  • Decreasethe rank
  • Destroy the blog

If there are visitors who see your blog then recognize the spam in the comments. He will think twice to leave a comment. The visitor’s trust to your blog will decrease because of your blog management is very poor. The most dangerous thing is when spammers carry the product or any other website, and the things which are promoted will also be affected and considered as something that is not qualified as marketed by spammers.

Google lowers the site rank that directs links on low quality sites. The more spam you have, the relevance of your content will be decrease. This has led to the degradation of rank. Sites that contain spam links, the visibility will also decline. Thus, if your website receives excessive junk links, your blog is in danger. Hundreds of links, either on dofollow or nofollow blog, will remain dangerous because it is not good and reasonable for search engine and visitors.

Bloggers are not only responsible for their own blogs, but also to the whole world of the blogosphere. If a blog allows spam comments, it means that the owner gives permission for spammers to do whatever they like on the blog. A new blogger can also be misguided and follow what spammers have done because they consider it reasonable. It would really destroy the blogosphere where bloggers should discuss, socialize, and share inspiration with others. You can imagine how many blogs dead every day if there are a lot of spam attacks.

Dealing with spam comment

You can use the comment moderation feature before it can be published as well as change some settings to avoid anonymity. This method is quite effective because you could be able to filter out and answer all comments. Here are some ways that can be done to avoid spam comments:

  • Do not allow anonymous comments
  • Use automated captcha to avoid spam that is most often occurs in several blog with WordPress platform
  • Use anti-spam module to protect your comment box
  • Enable moderation so that you can determine which comments will be appeared
  • Remove any spam comment

Comments can be a good source of information for readers and visitors. The content that is relevant and useful should not be stuffed with junk keywords and links. Therefore, as a suggestion, you should review your blog’s comments feature for the good development of your web. Delivering and sharing comments with ethics is better than promoting in a spam way.

The Most Update RSS Feed Directory List

rss feed

The information seekers on the Internet generally come from search engines especially if they do not know the blog to be addressed. Once they sort out some qualified blogs then they will continue to visit these blogs. It is quite time consuming because the visitors have to open every favorite websites one by one while the websites have a different loading time. Then how to solve it? The user can utilize the RSS feed feature. For those of you, who are unfamiliar with the term RSS feeds, check out the following explanation.

The discussion about RSS includes three important components that cannot be separated. They are RSS, RSS reader and feed. RSS (Rich Site Summary) is a simple version of a website in XML format. RSS reader is an application that is used to read RSS while feed is an application to compile content of a website which is always updated. It can be concluded that the RSS as a source of information collected by the feed and read by an RSS reader. So if we already subscribe to the feed but we do not have an RSS reader, we cannot read the contents of the articles made ​​in the RSS format.

For blog owners who want to attract traffic to their blogs, they can maximize the use of RSS feeds directory. Having a blog and sharing knowledge or experience of the blog of course is dedicated to visitors. Without loyal blog readers, the blog will not be developed. Traffic blog or any blog page view will be hard to increase and RSS feed directories contributed quite well because readers will instantly get a notification from email or from a directory which feeds they subscribe. Blog promotion and blog content will be much more complete if we use RSS directories.

RSS feed directory is divided into two kinds, directories which present only partial contents of the article and directory featuring complete article. By the submission to this directory, then the loyal visitors will be easier to see new updates from websites that they visit frequently without having to go to the website. Especially for the first type of directories, visitors will definitely visit the blog when they assume the article is interesting and useful.

Thus, is there any gain to the blog owner who would like to sign up to RSS feeds directory? Blogs listed in the directory will be quickly indexed by search engines. So simply, RSS feeds increase SEO optimization blog directory we build. Other advantages that we can get as a blog owner is as follows:

  • Assuring information delivery to the visitors
  • Ease in registering
  • Relatively easy to publish content
  • Creating loyal visitors

Assuring information delivery to the visitors

If a blog owner sign up to the RSS feed directories, then he will directly assist the delivery of information to his readers. Often we see a blog that is updated diligently so that we probably missed some qualified content. This will not happen again. The blog owner can share the content of their blogs without fear of unreadable by the customers. This is the most effective way for the blog which also do product marketing so that the latest product release will be more easily recognized by the customer.

Ease in registering

Sign up RSS feed directory service is very easy. We just need to fill out the form displayed on the site by clicking on the ‘Submit a Feed’, ‘Add a Feed’, ‘Suggest Blog’ or ‘Add Blog’. Some directories do not even require registration process. Before you sign up, prepare the following data:

  • Blog name
  • Blog feed URL
  • Blog URL
  • Tag
  • The description of the blog
  • The name of the account that will be used
  • Email address

Relatively easy to publish content

Publish content in the RSS feed directories is much easier than if we register website to website directories. If we choose a website directory, then we have to wait about 2 months or more until we get into the website list. This is certainly less effective to support SEO and blog popularity remembers every moment that we have to contend with new blogs which are popping up.

Creating loyal visitors

To get loyal visitor is not simple thing because we have to maintain the quality of the contents to grab visitor’s interest. For the flurry of loyal visitors, sometimes they do not have the time to visit our blog. Eventually this will lead decrease in the number of regular visitors. RSS feed directories help you maintain a loyal visitor to your blog’s existence. The existence of periodic notification will alert them of new content.

Before you sign up for an RSS feed directory, you should look at the language used in that directory. If the RSS feed directory use English, that you should register RSS feed which contains articles in English. If you have a non English language website, it will be better if you register in the directory that corresponds to the language you use or simply you may shift to local directory. The following are some of the directories with high rank:

  • www.feedage.com
  • www.feedcat.net
  • www.plazoo.com
  • www.rss-network.com
  • www.urlfanx.com
  • www.feedgy.com
  • www.realty-feeds.net
  • www.feed-directory.com
  • www.feeds2read.net
  • www.readafeed.de
  • www.rssmicro.com
  • www.rssbuffet.com
  • www.feedbees.com
  • www.solarwarp.net/submitrss.php

In the business world, RSS feed directory also holds an important role to find it easier to concentrate promotions to targeted visitors. For example, if the customer is a person who is interested in the latest developments in mobile technology, then he can enroll in one of the directories that provide updated content about this technology. He will also read the article included by the owner of business which focuses on mobile devices so that the possibilities for the occurrence of purchase are larger. The more people who read this RSS then it will be more effective marketing and promotional products which are conducted. In short, we can take the advantages of RSS feed directory for many purposes.